Tag Archives: why mobile

Why build a mobile website?

Since the launch of CafePepper, we’ve had lots of conversations about what mobile websites are and why it is important to have a presence on the mobile web. According to Pew Internet Research, 40% of adults are already searching the Internet for information via their mobile devices. When a site is not created to be viewed on a mobile device, the customer’s experience on the website diminishes greatly.

So, what does this mean for you?

This means that, ready or not, customers are already looking for you on their mobile device, and your website is most likely not providing the same great experience on their phone as it does your computer. Providing a mobile site made for the iPhone and other mobile devices can significantly improve your customers’ experience and drive your sales conversion.

According to BizReport, the time to act on a mobile site is now; “hopefully, marketers will begin to realize that if they want to attract the next generation of users then an ‘Internet presence’ alone isn’t enough. Today, a ‘mobile Internet presence’ is important, too.” (bizreport.com Jan 14, 2010). By ensuring your business has a website that can be viewed successfully on a mobile device, you know you are meeting your customer’s expectations in finding your site user friendly.

CafePepper enables you to create a mobile website quickly and easily, keeping your business ahead of the competition and your customers satisfied. Click here to learn more about how going mobile will grow your business.