Tag Archives: mobile site

Mobile website vs. mobile app

“There’s an app for that”… This phrase, thanks to Apple, has become part of our everyday language. But what does it mean? And what is the difference between a mobile app and a mobile website? Here’s a quick explanation:

App versus Website

An app:
is phone specific
is a computer program
does not need Internet access to use

In contrast, a mobile website:
works on all phones
is accessed via the Internet
costs far less to create and is easily updated.

An easy way to think of the difference is a mobile website is just like a “regular” website that you would surf from home or work, but geared for use on a mobile device, like a phone. An app is a computer program created specifically for your business for use on a mobile device.

With CafePepper, you can easily create a mobile website for your business. You can build your site in about an hour, edit your website on your own, and try it out for 30 days for free. Why not give it a spin?

Why build a mobile website?

Since the launch of CafePepper, we’ve had lots of conversations about what mobile websites are and why it is important to have a presence on the mobile web. According to Pew Internet Research, 40% of adults are already searching the Internet for information via their mobile devices. When a site is not created to be viewed on a mobile device, the customer’s experience on the website diminishes greatly.

So, what does this mean for you?

This means that, ready or not, customers are already looking for you on their mobile device, and your website is most likely not providing the same great experience on their phone as it does your computer. Providing a mobile site made for the iPhone and other mobile devices can significantly improve your customers’ experience and drive your sales conversion.

According to BizReport, the time to act on a mobile site is now; “hopefully, marketers will begin to realize that if they want to attract the next generation of users then an ‘Internet presence’ alone isn’t enough. Today, a ‘mobile Internet presence’ is important, too.” (bizreport.com Jan 14, 2010). By ensuring your business has a website that can be viewed successfully on a mobile device, you know you are meeting your customer’s expectations in finding your site user friendly.

CafePepper enables you to create a mobile website quickly and easily, keeping your business ahead of the competition and your customers satisfied. Click here to learn more about how going mobile will grow your business.

“Web on the Go”

We had such a good time leading the training class “Web on the Go” for NAWBO Tucson yesterday! We discussed the mobile marketplace, consumer behavior, smart phone technology and building a mobile website. We look forward to our follow up workshop on October 12, 2010. In the October workshop, we’ll be continuing our discussion on the need for mobile friendly websites while providing a hands on site building workshop using CafePepper.