60% of consumers say the “from” line determines whether they open an email or delete it.
So, here are a few tip on making past this critical test from your recipients:
Use a name that your audience will recognize.
Include your organization name or brand.
Refer to your business in the same way your audience does.
Be cautious about using employee names/email addresses as these may change over time.
Use a email address your audience will recognize. Not all email clients will display a “from” name, rather they will display the “from” email address. Make sure this address is also understandable.