We recently pushed up some features that will help maintain your SEO mojo. Search engines are always introducing new meta tags that help webmasters optimize their web sites’ SEO. One problem facing many webmasters is coping with multiple copies of the same or very similar content across several sites, or on the same site. There are lots of legitimate reasons why you could find the same content on more than one URL, but the effect is the same. You end up with multiple URLs competing for the same ranking. This dilutes your SEO mojo and can diminish your hard earned SEO efforts. Meta tags to the rescue! All of our mobile sites now all include features that inform the search engines how to index your mobile site’s content and not compete with content on your other sites.
Adding a mobile site to complement your existing site(s) makes great sense for a variety of reasons. That said, as with any new site, its impact on your SEO should be considered and planned for. We added two new features to our CafePepper mobile website service to help.
First, we made it a snap to exclude your mobile website from search indexing. This, of course, will prevent any duplicate content issues with the search engines and ensure your existing ranked URLs are not affected.
Second, we added the option to tell the search engines the ‘primary’ location for your content. This is the most flexible approach as it allows your mobile content to be indexed and tells the search engines a little more about your site and its content so that it will not interfere with the ranking of your previously indexed content. For the technically curious, this is done with a ‘canonical’ tag which you can read more about at this google post.
Either way, your SEO mojo is safe with your new mobile website. So, feel free to unleash, get creative and share all your favorite content on your mobile site.
Since the launch of CafePepper, we’ve had lots of conversations about what mobile websites are and why it is important to have a presence on the mobile web. According to Pew Internet Research, 40% of adults are already searching the Internet for information via their mobile devices. When a site is not created to be viewed on a mobile device, the customer’s experience on the website diminishes greatly.
So, what does this mean for you?
This means that, ready or not, customers are already looking for you on their mobile device, and your website is most likely not providing the same great experience on their phone as it does your computer. Providing a mobile site made for the iPhone and other mobile devices can significantly improve your customers’ experience and drive your sales conversion.
According to BizReport, the time to act on a mobile site is now; “hopefully, marketers will begin to realize that if they want to attract the next generation of users then an ‘Internet presence’ alone isn’t enough. Today, a ‘mobile Internet presence’ is important, too.” (bizreport.com Jan 14, 2010). By ensuring your business has a website that can be viewed successfully on a mobile device, you know you are meeting your customer’s expectations in finding your site user friendly.
CafePepper enables you to create a mobile website quickly and easily, keeping your business ahead of the competition and your customers satisfied. Click here to learn more about how going mobile will grow your business.
We had such a good time leading the training class “Web on the Go” for NAWBO Tucson yesterday! We discussed the mobile marketplace, consumer behavior, smart phone technology and building a mobile website. We look forward to our follow up workshop on October 12, 2010. In the October workshop, we’ll be continuing our discussion on the need for mobile friendly websites while providing a hands on site building workshop using CafePepper.
This week we welcome an exciting new product to the PepperStation family: CafePepper! CafePepper creates fantastic web sites for the iPhone and other mobile devices. Powered by our trusty Spirit platform, CafePepper allows you to put your best site forward for the surging mobile phone market.
Why mobile? Two reasons:
First – Internet searches on mobile devices are skyrocketing!
Second – Because we were SO tired of looking at websites on our phone and not being able get the information we needed. A typical “full screen” website is not optimized for a mobile device, leaving us frustrated as we tried to surf the Internet on our phones. CafePepper makes creating terrific mobile sites easy and even a little fun with great features like click-to-call and click-to-map. We are super excited to offer this service that connects you with your customers on the mobile web and we hope you’ll be excited too.
Check it out! cafepepper.com . Let us know what you think!