UPDATE: We now support “Pretty” permalinks for your WordPress website.
See: Pretty permalinks for your WordPress site
Permalinks are the links you can share with others and the search engines for your blog posts. From a search engine performance point of view, links to your site or blog that contain keywords relevant to your page’s content, will boost the ranking performance of that page with the search engines. By default WordPress uses “ugly” permalinks which look something like: http://example.com/?p=N
These links while functional, do not have an added benefit of loading your link with keywords for viewer and search engine consumption. The preferred permalink is the “Pretty” or “Almost Pretty” variety which allow you to create and share links with keywords in them and look like this: http://example.com/index.php/yyyy/mm/dd/post-name/
Read more about permalinks on the wordpress site at: http://codex.wordpress.org/Using_Permalinks
To create links for your blog containing keywords, log onto your WordPress admin and goto settings->permalinks. Select a common link structure that you wold like to use
and then modify it by adding /index.php to the beginning in the ‘custom structure’ field. You will have a link structure that looks like: /index.php/%year%/%monthnum%/%postname%/
That’s it, you are good to go and now have links that contain great keywords for your blog post.
Happy blogging –