Creating an email marketing strategy

Now is a great time to put the new year in focus and create your email marketing plan. Start by outlining what you want to communicate and how often. You can look to 2009 for inspiration to see what worked with your previous email campaigns and what did not.

The topics you select need [...read more]

getting your email opened – the “from” line

60% of consumers say the “from” line determines whether they open an email or delete it.

So, here are a few tip on making past this critical test from your recipients:

Use a name that your audience will recognize.
Include your organization name or brand.
Refer to your business in the same way your audience does.
Be cautious about using [...read more]

some interesting stats

Hi Everyone,
You have heard us talk a lot about email marketing lately. Here are some interesting statistics about email marketing and the impact it can make.

81% of U.S. execs subscribe to industry email newsletters for product information and business intelligence. – Wall Street Journal (2007)

60% of business decision makers said internet and email are the [...read more]

Power of Email Marketing Seminar

Don’t miss this revealing program that will change the way you market your business.

NEW TOPICS
How email newsletters work with blogs and search engines

make your newsletter and blog work together
blog marketing 101
Improve search engine rankings

View complete seminar description.

location:

5151 E. Broadway
Suite 1600
Tucson, AZ85711

date: Thursday, September 25th * full *
We will be happy to add you to our [...read more]

upcoming seminar – Power of Email Marketing

Attend the high-impact, live seminar…

Power of Email Marketing

Date and Time:
Thursday September 25th
9:00am – 12:00pm

Location:
5151 E. Broadway, Suite 1600
Tucson, AZ 85711

This practical program gives you a concise, but comprehensive overview of how easy it is to create and send professional-looking email newsletters and promotions. Learn the latest best practices and proven [...read more]