http://blog.pepperstation.com Power up your website Sat, 07 Aug 2010 03:56:51 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 http://blog.pepperstation.com/index.php/2008/11/getting-your-email-opened-the-from-line/ http://blog.pepperstation.com/index.php/2008/11/getting-your-email-opened-the-from-line/#comments Mon, 24 Nov 2008 21:25:56 +0000 Steve http://blog.pepperstation.com/?p=165 60% of consumers say the “from” line determines whether they open an email or delete it. So, here are a few tip on making past this critical test from your recipients:

Use a name that your audience will recognize. Include your organization name or brand. Refer to your business in the same way your audience does. Be cautious about using [...read more]]]> 60% of consumers say the “from” line determines whether they open an email or delete it.


So, here are a few tip on making past this critical test from your recipients:

Use a name that your audience will recognize.

Include your organization name or brand.

Refer to your business in the same way your audience does.

Be cautious about using employee names/email addresses as these may change over time.

Use a email address your audience will recognize. Not all email clients will display a “from” name, rather they will display the “from” email address. Make sure this address is also understandable.

Be consistent

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