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getting your email opened – the “from” line

60% of consumers say the “from” line determines whether they open an email or delete it.


email \"from\" line

So, here are a few tip on making past this critical test from your recipients:

  • Use a name that your audience will recognize.
  • Include your organization name or brand.
  • Refer to your business in the same way your audience does.
  • Be cautious about using employee names/email addresses as these may change over time.
  • Use a email address your audience will recognize. Not all email clients will display a “from” name, rather they will display the “from” email address. Make sure this address is also understandable.
  • Be consistent
    • November 24th, 2008 | Tags: , | Category: email marketing

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