Google quietly rolled out an update to their Gmail service that now reads the content of your email in order to deliver more targeted ads. Over time, the system will get ‘smarter’ and ads appearing in their service should become more relevant to the user’s interests and location.
The announcement was not made on the company blog, but rather as an update on their Gmail security center; no doubt because of the rising concerns folks have had over data security. Google, to their credit, insists that no humans will read emails and information collected will not be shared with third parties.
See the full Google announcement to learn more.
What are your thoughts?