getting your email opened –the “from”line

60% of consumers say the “from”line determines whether they open an email or delete it.

So,here are a few tip on making past this critical test from your recipients:

Use a name that your audience will recognize.

Include your organization name or brand.

Refer to your business in the same way your audience does.

Be cautious about using employee names/email addresses as these may change over time.

Use a email address your audience will recognize. Not all email clients will display a “from”name,rather they will display the “from”email address. Make sure this address is also understandable.

Be consistent